Narrative-driven cocktail menus don’t just list drinks, they tell a story of place

This summer at Cry Baby Gallery, a cocktail bar hidden behind a small art gallery in Toronto’s Little Portugal, the menu took a new direction—from minimalism to maximalism.
Once a sparse and straightforward list with a dozen cocktails, the menu at Cry Baby is now a 22-page nostalgia trip rooted in analog-era Toronto. It borrows its format from the Yellow Pages, an artifact that is described on the menu as sort of a pre-digital influencer. Each drink is tied to a fictional business of days gone by—psychics, martial arts studios, modelling agencies and others—to build out an imagined community and history.








